About our company
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About us

Faster, Better at lowest cost

Who we are?

The mission of Select Wines is trading with bulk and bottled wines, concentrates, alcohol and spirits from Spain.

Our customer portfolio extends across the broad spectrum of  THE LARGEST GLOBAL WINE TRADERS, AND ALSO MEDIUM SIZED AND EVEN SMALL COMPANIES.

On behalf of some of the best known European wine merchants,  Select Wines handles their total purchases of Spanish wine.

Besides Europe-based organizations, we have partners in America, Africa and Asia.

Our know-how includes detailed knowledge of export markets, their requirements and the wine business in general, which has been acquired and consolidated over the years.

We can offer our partners the benefit of our years of global experience in contacts within the trade and advise them on the correct choice and purchase of products, both as regards to prices and qualities.

What can Select Wines offer you?


Faster, better, at lowest cost – this is our in-house philosophy and the basis for each and every quotation.

In essence this means constant analysis of the market and of the consequent purchasing and sales possibilities.

With over 45 years of experience in wine export behind us, we know the mentality of the markets, their needs and their potential. Through business trips, wine-tastings, PROFESSIONAL AND REGULAR visits with customers, colleagues, purchasing agents and salesmen, this knowledge is constantly being updated.

We have partners in over 80 countries. We control quality, price, delivery and accounts receivable.

Not only, our experience and business structure enables us to react with particular flexibility. We are ALWAYS able to offer interesting qualities and prices. Our internal costs are really low, so that our customers benefit from better pricing.

Besides our own range of bottled products, we can also cater to any individual requirements, including own label.

Tell us what you are looking for and your price window and we shall find the right product and the right supplier!

Our team,

Mr. DANIEL BUEHRER – info@select-wines.net

General Manager of Select Wines S.L.


Mrs. ROSANA RUBIO – rosanarubio@select-wines.net

Financial Manager


Mr. HERVÉ GÓMEZ – herve@select-wines.net 

Managing Director – Area Manager for Europe


Mr. RUDOLF BEECK – rudolf@select-wines.net

Area Manager for German spoken countries, Center Europe, Italy and Asia


Mr. CHARLY ROBINEAUcharly@select-wines.net

Area Manager for Belgium, Portugal, Baltic Countries, Africa

Daniel Büehrer,

Founder and sole owner of Select Wines. He has a wealth of experience and detailed market and industry knowledge from his 45 years in the wine business. Prior to starting this company, he had been a director of 2 of the largest Spanish wine export firms,  with sole responsibility for Purchasing and Sales. He pioneered the development of markets in Eastern Europe for Spanish wines, particularly in the ex-GDR, Hungary, Poland, Russia and the CIS.

Daniel Buehrer is a Swiss national,  married with Rosana Rubio and he has been living  in Spain since 1964.

More is more

Local partners

Select Wines has its own local PARTNERS. Over and above that, we constantly engage the services of regional experts and enologists for their consistent quality control and supply services.


I am committed to locating and offering the best wine possible to each and every Customer. Long-term partnerships are my only real aim.

Select Wines - your preferred wine consultant in Spain. Better, Faster and exceptional value for money - that is our Customer commitment and the goal we set ourselves every day.

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